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Our History

Pioneer Assurance Company Ltd. formally Pioneer General Assurance Society Ltd was established in 1930 as the first company in Kenya to insure Africans. The Company’s registered office is situated at Pioneer House along Moi Avenue.

On 1st January 2002, Pioneer Assurance Company Limited acquired the closed life funds of Occidental Insurance Company Limited and Fidelity Shield Insurance Company Limited. The company has 15 sales offices countrywide with a total of over 500 sales representatives.

Over the years the Company has continued to provide Kenyans with financial security and peace of mind.  It has stood strong to provide Insurance services in Kenya regardless of the many economic changes and difficulties that the country has gone through.

The company has established a reputation for excellence based on promises made and promises kept through provision of transparent and competitive services, Pioneer is a major player in the insurance industry with life as its core business.  It has now expanded to provide Kenyans with quality, innovative healthcare and medical insurance as well as group life and pensions competitively.

Contact Us

Your Security for the future


Pioneer House,   Moi Avenue,

P.O.Box 20333-00200,


Tel: 020 222-0814/5

Fax: 020 222-4985