LIFE PAYBILL: 100500    GENERAL PAYBILL: 999415    TEL: +254 20 722 0000    SMS: 20430    USSD: *887#


About Pioneer Insurance

Pioneer Insurance

Pioneer Insurance is a limited liability company incorporated under Kenyan law to consolidate the operations of its subsidiaries. The two main subsidiaries are Pioneer Assurance Company Limited and Pioneer General Insurance Limited.

Pioneer Assurance Company Limited

Pioneer Assurance Company Limited formally Pioneer General Assurance Society Ltd. was established in 1930 as the first company in Kenya to insure Africans. The Company’s registered office is situated at Pioneer House along Moi Avenue, Nairobi (Kenya).

On 1st January 2002, Pioneer Assurance Company Limited acquired the closed life funds of Occidental Insurance Company Limited and Fidelity Shield Insurance Company Limited. The company has 18 sales offices across the country with a total of over 700 independent sales representatives.

Over the years, Pioneer Assurance has continued to provide Kenyans with financial security and peace of mind. It has stood strong to provide Insurance services in Kenya regardless of the many economic challenges and difficulties that the country has gone through.


The company has established a reputation for excellence based on promises made and promises kept through provision of transparent and competitive services. As at 31st December 2016, the Company’s annual premium turnover was in excess of Kshs 5.2 Billion placing it among the top ten life underwriters in Kenya.

 Pioneer General Insurance Company Limited

Pioneer General Insurance Limited was incorporated in 2015 and is duly licensed by Insurance Regulatory Authority (IRA) to underwrite all classes of general insurance in Kenya. The company’s registered office is situated at Pioneer House along Moi Avenue, Nairobi (Kenya). Pioneer General Insurance Limited is owned by Pioneer Insurance Holdings Limited. The Company has a sound financial foundation, with a capital base in excess Kshs. 600M.


With its major focus being customer satisfaction, the company has robust and dynamic ICT systems in place to support provision of world class service to its esteemed customers. Further, Pioneer General has very strong reinsurance treaties and is being supported by well rated reinsurance companies as enlisted;

African Reinsurance Corporation “A”

PTA (Zep) Reinsurance Company “B+”

Kenya Reinsurance Corporation Ltd” B+”

East Africa Reinsurance Company Ltd “BB+”

Our Commitment
  • Transparent service.
  • Privacy and confidentiality.
  • Lodge a complaint.
  • Competitive products.
  • Access services, facilities and information in a manner which meets client needs.
Our Service Guarantee
  • Relationship Customer Care.
  • Effective marketing strategies to result in top -of- mind awareness and brand loyalty for Pioneer products and services.
  • Continuous Innovation.
  • Efficient internal processes and monitoring systems to evaluate performance continuously.
Our Services

Superior Value for our Clients

  • High quality , innovative and demand driven products.
  • High level of service delivery.

Superior Value for our Staff

  • Ensure/create job satisfaction.
  • Continually drive towards a performance based culture.
  • Continually recognize and reward performance.
  • Improve the welfare of our staff and quality of life

Superior Value for our Shareholders

  • Real return on investment.
  • Real, stable and sustainable growth.
  • Create value for the future.

Superior Value for the Society

  • Continually strive to be a responsible and ethical corporate citizen.
  • Maintain the highest standards in corporate governance.
  • Sustain and improve the environment that we work and operate in.